I used to get overwhelmed with words like branding, because they seemed to lack soul.

Then you learn that if your brand doesn’t include some of your soul, you might as well plan on working a 9-5 the rest of your life.

I used to struggle with how to share what I write.

That should not be said in past tense. The last few posts I have saved in my drafts are testament to that.

I’m still attracted to the vague, one line instagram captions.

I’m still convinced on some days, that is the way to grow a brand “correctly”.

But when i’m really honest with myself, I know that i’m using that as an excuse not to focus on my own work.

Not to instead choose to get really tunnel visioned on my own process, and the work that comes naturally to me.

That will always include branding and work that shows people as multi faceted. As i’ve healed my own trauma, the stories and work i’m wanting to share is shifting.

I’m healthier than i’ve ever been. I’m not struggling like I once was.

But the version of me that used to struggle a lot, I think there is something universal in there. Something others might see in themselves too.

It’s a part of me I don’t want to leave behind, but I don’t want to have a front seat anymore either.

Maybe I will learn how to bring that part of me along in my work. How to invite her to the table, but not lead the entire conversation.

I want to feel challenged each time I go to share something. I want it to feel a little bit risky and a little bit bold.

In that case, I guess it is true. You have to write what you would want to read.